pragmatics, the utterance situation. Therefore, the image conveyed by ‘God is king’ will differ in varying contexts. To illustrate by analogy: ‘My love—you are a rose’ will convey a different image if uttered by a person (1) who cherishes roses for their beauty; (2) who is red-green color-blind; (3) who loves roses’ scent; (4) who ‘appreciates’ roses only for their thorns. Thus, the way in which a metaphor is unpacked must be sensitive to its context (Morgan, 1979:143; Fraser, 1979:181–82; Klein,
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